“How well do your agencies contribute to your business growth?” SCOPEN 2021-2022 posed this question to senior marketers when researching trends and challenges for agencies. Read more
The changes in our industry have been massive – and not just due to the pandemic, either. We’ve seen print take something of a knock, and digital rise and grow unlike any platforms before. Read more
The recent release of the SCOPEN research into the state of play at South African media agencies has revealed a need to “leave their comfort zone and go far beyond their actual offering”. Th... Read more
The fourth edition of AGENCY SCOPE South Africa 2021/2022 is moving rapidly along towards disclosing the analysis industry leaders have come to value highly. Read more
In the advertising and marketing eco-system, intermediaries play a role that can actually be seen and valued in the work that their marketing clients produce. Read more
The Ad Forum Global Summit was about the business of advertising. This report looks at key highlights from global agency leaders. Read more
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