A TREND SCORE survey has revealed the up-to-the-minute impact of Covid-19 on budgets, media sectors, brand categories, advertising recovery and marketing spend. Read more
While absolute comparisons with media agencies across the pond aren’t always helpful, seeing how we stack up against others can open the door to new ideas and help set a benchmark to work to... Read more
It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold. Read more
It’s reasonable to expect that different media agency leaders may value certain characteristics over others. However, when it comes to the ideal media agency, the market has spoken. Read more
SCOPEN and the Independent Agency Search & Selection Company (IAS) have launched SCOPEN Rating, which has revealed South Africa's top media agencies. Read more
[PARTNER CONTENT] Marketing and advertising consultants, SCOPEN, have presented the third edition of AGENCY SCOPE South Africa (2019/20). Read more
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