Yes you can reach consumers through first, second and third screens
Watching TV used to be straightforward: turn on set, sit down, choose channel. Today, millions of viewers may still tune ...
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Tag: second screen
TV is no longer the hero of the living room
I remember growing up in the seventies when watching TV was a special occasion; we actually dressed up for it. ...
Read moreThe value of the ‘long-tail’ of technology
TV DEBRIEF: Audiences are valuable to advertisers and in the world of convergence, even more so. We see and understand ...
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Twitter clear early leader to control TV’s ‘second screen’
Late last week, Twitter CEO Dick Costolo discussed the company’s growing role not just in how people consume traditional media’s ...
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