Leading with empathy and genuinely understanding our audience’s needs helped us build better relationships. During a crisis like we have just experienced, it’s a lot easier to develop sincer... Read more
When a mega-sample of 30 000 mid-income South Africans participating in the latest BrandMapp survey were given a list of ‘which of these things keep you up at night?’, the average respondent... Read more
Wired magazine recently contributed to the ongoing critique of traditional polling. Correctly, the magazine identified social media as the new frontier in gauging public sentiment – as oppos... Read more
