The world of social media causes interesting mixups. Personal and business lives are much closer these days than in a past when one’s personal and business activities were easily differentia... Read more
As brand warriors battle it out on the social media platform for consumer favour, ‘Like’ has shed its identity as a plain old verb in the English dictionary to become a sought after means of... Read more
Research commissioned by the Digital Media and Marketing Association (DMMA) has shown that spend is growing steadily in South Africa, with the country’s top advertisers dedicating 10.7% of t... Read more
As a journalist, do you represent your publication when you voice your unpopular opinion in the social media? Samantha Moolman looks at this growing dilemma in a story first published in The... Read more
Jason Heller, writing on MediaPost.com’s Online Spin blogspot, says while social media has clearly increased the impact of activism, marketers must be careful about shallow associations with... Read more
