TikTok: Can the controversial app work for B2B brands?
TikTok is increasingly being used by B2B brands to build awareness and engagement. Authentic, personality-driven content can outperform polished corporate ...
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Tag: South African marketers
South African marketers reject the brand-versus-performance divide
A new study of senior South African marketers has found that the long-running debate over whether marketing budgets should favour ...
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