Marketing mogul who’s changing the game
Nikki Twomey, executive head of marketing and communications at Standard Bank talks to Glenda Nevill about living authentically and how ...
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Tag: Standard Bank
Social networking key to students’ communications
Students have embraced social networking ensuring that social platforms will become a central component of any services provided to this market ...
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When branded content tells the story
Standard Bank and its media agency OMD have proven that the future of customer marketing is branded content. Shireen Jaftha, ...
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The question of investing in content property
Branded content and entertainment go hand in hand, particularly in a broadcast space. Market-leading corporates, including Unilever, Red Bull, ESPN, ...
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Branded content radio sells banking via soapie
Shopowner bra Titi has 99 problems, but banking ain’t one of them. Titi and his fellow township characters are currently ...
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Campaign of the week: Life could be a dream…
Egg Films’ Kim Geldenhuys’ directed Moving Forward, the new Standard Bank commercial from TBWA\Hunt\Lascaris. The spot showcases the significant historical moments from ...
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