When branded content tells the story
Standard Bank and its media agency OMD have proven that the future of customer marketing is branded content. Shireen Jaftha, ...
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Tag: Standard Bank
The question of investing in content property
Branded content and entertainment go hand in hand, particularly in a broadcast space. Market-leading corporates, including Unilever, Red Bull, ESPN, ...
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Branded content radio sells banking via soapie
Shopowner bra Titi has 99 problems, but banking ain’t one of them. Titi and his fellow township characters are currently ...
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Campaign of the week: Life could be a dream…
Egg Films’ Kim Geldenhuys’ directed Moving Forward, the new Standard Bank commercial from TBWA\Hunt\Lascaris. The spot showcases the significant historical moments from ...
Read moreDetails![How bad writing (and inane slogans) can harm a brand’s image [part 3]](https://themediaonline.co.za/wp-content/uploads/2011/09/Screen-Shot-2011-09-13-at-7.04.56-PM.png)
How bad writing (and inane slogans) can harm a brand’s image [part 3]
Caryn Gootkin takes a deep breath, warms her cold feet and dives in head first, going much deeper than ever ...
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In brief…
Briefly…TheMediaOnline's daily compilation of news snippets generated by what’s happening where and how and why in the media industry. Eskom ...
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