AVE or no AVE? That is the question
A three-month research project into whether advert value equivalent (AVE) is the correct measure of digital marketing has found the ...
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Tag: survey
Prisa to research SA PR industry in global study
The Public Relations Institute of SA (Prisa) will be taking part in a global study of PR and communication management ...
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Have your say on online AVE
How to measure online AVE is a question that has plagued the communications industry for quite some time due to ...
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A woman’s place… in a man’s world
It's women's month in South Africa. But research shows women are still battling for equality in a patriarchal world, according ...
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MPASA shock increase on hold
Members of the Magazine Publishers Association of South Africa (MPASA) were stunned to receive a letter in February that announced ...
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CNN survey: Africa ready for African Pope
CNN and mobile phone crowd-sourcing company Jana have revealed in an exclusive survey that more than 80% of Africans believe ...
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