According to a McKinsey study, 79% of consumers in South Africa have changed stores, brands, or the way they shop due to the pandemic. Read more
2020 was a very hard year all round when South Africa went into lockdown, and we at the Marketing Research Foundation honestly believed that our chances of releasing the MAPS data was a pipe... Read more
One in two women has suffered sexual harassment in the workplace in Africa. One in two. Allow that to sink in – and then consider that only 30% of these cases are reported. Read more
GeoPoll’s study found that the internet (social media and other websites) and TV are the most consumed media channels by respondents in this study. Read more
Preparations for the MOST Awards 2021 edition are surging ahead after confirmation that the event will go ahead this year, albeit in a different format. Read more
Media Reactions, the new Kantar ad equity study, celebrate the media environments where great ads thrive in this ever-changing world, from both a marketer and consumer perspective. Read more
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