Stopping misinformation means fixing the relationship between journalism and PR
It used to be that journalism was the stronger player in the relationship, but now as a result of cuts ...
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Tag: tactics
Digital advertising is changing and so should our tactics
We need to move away from being fixated on action type campaigns only and see the relevance of generating real ...
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Of strategy and tactics: PR and the art of war
Chinese military strategist and author of The Art of War, Sun Tzu, said nearly two-and-a-half thousand years ago that “Strategy ...
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