Tag: TGI

*CYBERTORIAL: In terms of value proposition advertisers can’t go wrong investing and growing their brands with the evolving and maturing ...

The problem facing the media research fraternity globally is the huge amount of fragmentation and lack of agreement on metrics ...

In South Africa, Living Standards Measures dominate media measurement but researchers at Ask Africa use an alternative measure that they ...

Township communities are largely misunderstood from a consumer perspective, yet it is a powerful market with massive growth potential. So ...

Are we prematurely arranging print and cinema’s funeral or perhaps over-investing in the digital hype? It is generally assumed that ...

Research is a vital tool for media organisations, both on the advertising side and that of editorial. Knowing the reader, ...