Tag: TGI

Online shopping in South Africa shot up from 27% of adult South Africans in 2020 to 38% in 2022.

 The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there's been growing criticism ...

To maximise the impact of research and data investments, it is just as important to know how to use them ...

Media research has undergone a huge transformation and upgrade in the past few years and the establishment survey (ES) now ...

Cybertorial* Ask Afrika has launched a brand new geospatial market research tool that is set to revolutionise brand interactions with ...

In the latest edition of TMO.live, Michael Bratt sits down with Maria Petousis, TGI Director at Ask Afrika who revealed ...