Britta Reid recently wrote an article published in The MediaOnline entitled, Establishment blues: ES must be unbiased foundation for media research, in which she says, “For global clients Target Group Index (TGI) is the primary source of attitudinal and brand information. It is run in almost 70 countries and provides a tool for global segmentation. […] Read more
The problem facing the media research fraternity globally is the huge amount of fragmentation and lack of agreement on metrics when it comes to measuring digital media. Relatively little is known about online reading habits, and print media owners increasingly want reliable and comparable digital measurement to curb declining revenues. Ask Afrika has investigated how […] Read more
