Radio spots are a major tune-out factor…fix them!
When it comes to creating content that eliminates tune-out factors and adds to listening pleasure, you owe it to yourself, ...
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Tag: theatre of the mind
Close your eyes and see what you can hear
The miracle of radio is not that we offer content and music like our competitors do, but that we do ...
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Getting the best out of a radio advertising strategy
Radio has strong and enviable offerings: Reach, immediacy, frequency, geographic targeting, daypart targeting, language targeting.
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Portable, cheap, your mind, your imagination
RADIO DEBRIEF: Sometimes we forget this radio business is not only about the right formatted music, personalities, news and content ...
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