Shifting media and digital landscapes spell change for PR industry too
The change in the media landscape hasn’t happened in isolation; it has also served as a catalyst for the evolution ...
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Tag: TikTok
Why TikTok is a MUST for marketers
In business boardrooms the world over, as soon as someone mentions TikTok, there is often a silence and a hesitancy ...
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Newsjacking to live video: PR trends for 2022
PR consultants should use trends as a guideline to come up with tailor made solutions for each of their clients.
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Four social media brands among the world’s top 10 for Y-o-Y growth
TikTok is the world’s fastest-growing brand – up 215% year-on-year (Y-o-Y) from January 2021. This is according to Brand Finance’s ...
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Ukraine: how social media images from the ground could be affecting our response to the war
Soon after Russia’s invasion of Ukraine, commentators began calling this conflict the first “TikTok war” because of the degree to ...
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Media wars: Russia’s invasion of Ukraine has Kremlin battling for hearts and minds at home
A generational struggle is breaking out across Russia. Often, it pits those who believe in the stories of state-run television ...
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