The opportunity for brand integration in the ad-blocker era
You’ve been planning your new advertising campaign for months. Marketing budgets have been blown on a television commercial (TVC), media ...
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Tag: TikTok
YouTube Shorts outshines other online video platforms
In the ever-evolving landscape of online video content, YouTube Shorts has emerged as a powerful contender, offering an engaging way ...
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And the number one media channel for product discovery in SA is…
South Africa’s festive season is a much-anticipated break from the usual monotony of everyday life. Families and friends gather under ...
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Building trustworthy media ecosystems in the age of AI and declining trust
More than two billion people globally will be participating in the democratic process in 2024, with elections happening in countries ...
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The shifting marketing playbook of digital platforms, from popularity to expertise
Once upon a time, the world of digital platforms and marketing was all about influence and reach. But in recent ...
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How short-form video is helping The Economist gain young users
With more than 61 million followers across Instagram, TikTok, LinkedIn and YouTube, X, Meta, a fifth of The Economist’s website ...
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