Insights into digital advertising revenue generation and content strategies
The Africa Digital Media conference, held last week, provided some fascinating insights into evolving revenue generation strategies for online media.
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Tag: Tiso Blackstar Group
From advertising revenue to reader revenue: New model for media houses
Challenges in garnering digital advertising revenue are forcing media houses to explore other avenues. One of these is reader revenue.
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Traditional marketing is broken: Patrick Hanlon’s brand lessons starting from the bottom up
Today, it’s not the quality of the product or service that is important, but the quality of the community that ...
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The sad side of Survé vs. Tiso Blackstar and others
While journalists and their editors from all over South Africa might be enjoying this, the really sad side of this ...
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Tiso Blackstar issues challenge to Independent Media’s Survé to come clean
Tiso Blackstar’s management team has rebutted claims made by Dr Iqbal Survé in his latest “meandering diatribe”, saying it was ...
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Lessons from the Sunday Times saga: Emphasise the basics of journalism
If ever a journalism student or one just starting out needed a case study of what not to do, the ...
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