From the ‘cowboys’ of the media industry to stalwarts of the business
Ten years ago, with no adequate research for out of home being available, initial investigations into setting up a collaborative ...
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Tag: Trish Guildford
Robust and accurate, the latest ROAD research powers planning and strategy
The OMC's research currency is robust, accurate and designed for our local market, delivering value and meeting a host of ...
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Does community radio get the support it deserves?
There is much criticism that advertisers don’t support community radio. Trish Guilford, associate media director of The MediaShop, checks if ...
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