From attention to attentiveness: the metric that matters
The advertising industry has a long and distinguished history of measuring, and often, the wrong, shiny things very precisely. For ...
Read moreDetails
Tag: truthsets.online
Putting hard numbers on the ad fraud haemorrhage
Consider this hypothetical scenario. Your head of manufacturing presents the quarterly numbers: inputs are fully accounted for, the bill of ...
Read moreDetails
Make every advertising rand work harder
Marketing teams everywhere are under pressure to do more with less. Budgets are scrutinised, performance is expected to improve every ...
Read moreDetails
