The future of TV is digital: Know the metrics that matter to your brand
South Africa is on the brink of one of the most game-changing moves in media measurement in decades. In September, ...
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Tag: TV measurement
It’s time to integrate connected TV into TV ad ecosystem
Measurement is a huge problem that is holding back linear TV advertisers from advertising on connected TV (CTV).
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Where have all the TV viewing minutes gone?
Developing TV projections is a tricky process filled with pitfalls for the unsuspecting strategist or planner, says Britta Reid. There ...
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