South Africa’s TV planning world is going to fundamentally change
The next two years, 2026 and 2027, are going to see two key changes in South Africa’s current TV planning ...
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Tag: TV planning
One step in the past … one step in the future
As media planners, we are constantly looking back into the past, to project the future. While successful most of the ...
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Do digital brands need a new metric for planning TV?
Is the traditional way of TV planning still valid for digital brands in a time when marketers are under pressure ...
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TV planning and buying needs a reset: Spend 5% of TV budgets on audience-based delivery
Will the TV industry start moving away from its myopic focus on demographic TV ad buying, adding audience base into ...
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Television: Tried, tested and tenacious
The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ ...
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What will a direct-brand future mean for TV advertising?
What will happen when brands start splitting their business between media agency-handled buying and then deal directly with TV networks ...
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