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Home Tag TV planning

Tag: TV planning

Research

The TV waiting game – is it necessary?

by Britta Reid

April 18, 2017

The Broadcast Research Council of South Africa (BRC) recently presented the latest BRC TAMS panel universe update. Since the BRC ...

Agencies

Back to basics: Reach matters!

by Britta Reid

January 19, 2017

One of the most useful online resources for media strategists and planners, run by an industry marketing body, is undoubtedly ...

Agencies

How online advertising is starting to look like TV in the ’60s

by Cory Treffiletti

April 15, 2016

The role of the digital media planner is simpler now, says Cory Treffiletti. The ability to deliver subsets of the audience ...

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Tag: TV planning

The TV waiting game – is it necessary?

Back to basics: Reach matters!

How online advertising is starting to look like TV in the ’60s

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Township CX Report: Why marketers need to reduce the ‘cost of coping’ before Black Friday

ednews.africa’s Edwin Naidu wins Nat Nakasa Award for fearless education reporting

South Africa’s heritage was partly written by advertisers

Awards wrap: 5FM jocks bag four nominations at SA Dance Music Awards, The Mark Awards winners, Jacaranda FM’s Her Perfect Pitch winners

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Township CX Report: Why marketers need to reduce the ‘cost of coping’ before Black Friday

ednews.africa’s Edwin Naidu wins Nat Nakasa Award for fearless education reporting

South Africa’s heritage was partly written by advertisers

Awards wrap: 5FM jocks bag four nominations at SA Dance Music Awards, The Mark Awards winners, Jacaranda FM’s Her Perfect Pitch winners

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