P&G chief brand officer Marc Pritchard dropped a bombshell last week, changing the way one of the world’s largest advertisers makes its largest media expenditures. Read more
It’s TV upfronts time in New York, when the television network companies pitch their upcoming shows, stars and research data to thousands of TV ad media buyers. Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.