Discussing the shifting role of TV advertising
As more marketers bring digital approaches to TV advertising, they increasingly recognise that TV is massively underused for its capacity ...
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Tag: TV upfronts
Time to heed P&G’s call to fundamentally change TV ad buying?
P&G chief brand officer Marc Pritchard dropped a bombshell last week, changing the way one of the world’s largest advertisers ...
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Why we still need the TV upfronts in 2019
It’s TV upfronts time in New York, when the television network companies pitch their upcoming shows, stars and research data ...
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