Tag: video ads

It is becoming more likely that a viewer will see an award-winning or viral video for the first time on ...

The development of new platforms and technologies presents brands with many opportunities, but also challenges. Successful marketing is about delivering the ...

If something in media can be automated, chances are it will be. In the early days of RTB (real time ...

THE MEDIA YEARBOOK: There was a clear shift last year towards digital as a medium people trust, and advertising revenue is ...

As digital advertising continues to eat away at broadcast and particularly print budgets, the traditional banner ad is now so ...