Mention the word ‘sponsorship’ in a media agency or client briefing and the eye rolls may start faster than most budgets can be spent. But... Read more
Triple Eight has emerged as the Overall Agency of the Year in the annual Financial Mail AdFocus Awards. Read more
The Marketing Research Foundation’s (MRF) new research initiative “has received resounding support from the majority of the country’s main advertisers”. That’s according to Greg Garden, CEO... Read more
The new marketing research initiative proposed by the bodies that make up the South African Audience Research Foundation (SAARF) “has received widespread support from the country... Read more
The Broadcast Research Council of South Africa (BRC) has vehemently denied claims made by the South African Audience Research Foundation (SAARF) in a story published on The Media Online this... Read more
