The Marketing Research Foundation’s (MRF) new research initiative “has received resounding support from the majority of the country’s main advertisers”. That’s according to Greg Garden, CEO... Read more
The new marketing research initiative proposed by the bodies that make up the South African Audience Research Foundation (SAARF) “has received widespread support from the country... Read more
The Broadcast Research Council of South Africa (BRC) has vehemently denied claims made by the South African Audience Research Foundation (SAARF) in a story published on The Media Online this... Read more
Since the demise of AMPS, marketers and media agencies have been left with a void in marketing research. But the industry bodies who are involved with the South African Audience Research Fou... Read more
The Advertising Media Association of South Africa (AMASA) is an industry body dedicated to education in the industry. Just like any other body it faces challenges, with some people speculati... Read more
Gordon Patterson’s media agency colleagues pay tribute to him, led by Josh Dovey, CEO Africa for the Omnicom Media Group, where Gordon was business director at the time of his passing.... Read more
