Tag: Wicus Swanepoel

Each campaign has to start with one thing. It’s called ‘the brief’. And no, I’m not talking about your boyfriend’s ...

Around the corner from my house is a petrol station. Outside on the pavement is a big black board. Every ...

This industry is notorious for doing a lot of complaining about what they are experiencing but not really doing anything ...

Media agencies may be looking for new ways to make a living. Wicus Swanepoel explains why and who is to ...