WPP has been named as The Coca-Cola Company’s global marketing network partner as part of a relationship that will span more than 200 markets around the world. Read more
WPP's MediaCom has won the global Bayer account, taking over as its full-service media agency following a competitive process. Read more
The Ad Forum Global Summit was about the business of advertising. This report looks at key highlights from global agency leaders. Read more
Mark Read, chief executive officer of WPP, the world’s largest advertising company, has given a fascinating insight into how WPP sees the world of marketing, advertising and media developing... Read more
Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new funding, including from WPP and the Sony Investment Fund. Read more
Anzu.io has announced a new partnership with Digiseg, which will bring precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns. Read more
