Gaming beats social for Gen Z attention in South Africa
Young South Africans prioritise money, careers and family support over fame or status spending. Family and self-decision drive purchases far ...
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Tag: youth research
Research shows trust key to accessing contemporary youth market
The Gen Next 2021 research has revealed one consistent reality: the youth of South Africa are living in a context ...
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New research on SA brands loved in student dorms
CYBERTORIAL* Students’ top choice of brands will soon be published for 2016 when a new Res Room Research Piece is ...
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