Media Moves… TheMediaOnline’s weekly round up that looks at who’s moved where, which companies have scored what accounts and how to find out what opportunities are out there through our jobs site, powered by Memburn. All the moves in media.
Who’s moved where
Easy DIY magazine appoints new editor
Easy DIY, a magazine published by Wag the Dog, has appointed a new editor, Clare Huisamen. Huisamen takes over the reins from Kim Novick, who is emigrating.
“We needed someone keenly in touch with the burgeoning DIY sector in South Africa and who could distill a lot of information into an easy, elegant and distinguished read on DIY,” said Sandra Gordon, CEO of Wag the Dog Publishers.
Huisamen was the editor of Media 24’s flagship parenting title Your Baby. Under her guidance, the magazine took on a fresher look and reached a broader target audience.
Huisamen comments on her new role as editor of Easy DIY: “Easy DIY is not simply a lifestyle magazine, but a publication that people turn to for expert advice and guidance. While it is the job of the magazine to inspire its readers, it has the gravity of imparting knowledge that really provides the answers and motivation for DIY projects.”
Roy Zetisky joins Spoke Films
London commercials company Spoke Films recently opened offices in Dubai and Cape Town and have announced that legendary DOP / director Roy Zetisky has joined our growing roster for rep in South Africa and beyond.
Multi talented Zetisky, the well-known and respected director and mentor in the local commercials and features communities is rearing to go. Having shot a feature or two in recent years, Zetisky is keen to get back in the hot seat to direct commercials, which he says keeps him on his toes as he likes the challenge of creating something beautiful in a short space of time.
As a skilled performance director and a superb eye behind the camera, we are thrilled to have this Best Cinematography award winner as part of the team. Previous clients include Coca Cola, Fanta, Kelloggs, Ravensburger, Bavaria Breweries, Vodacom and many more.
Dutch breweries Bavaria used Zetisky as Director, DOP and photographer for their international campaign and ended up with some dynamic TV spots and stunning billboards.
New Editor for Your Baby
Media 24 has announced the permanent appointment of Jenny Collins as editor for their parenting title, Your Baby & Toddler. Collins has edited the title’s sister publication, Your Pregnancy, for three years and has seen the circulation grow under her stewardship, while the vibrant online community continues to flourish. Collins will remain the editor of Your Pregnancy and will edit both titles.
“I’m thrilled to have the opportunity to work across two wonderful titles, and to be able to be the guide for women at the most exciting time of their lives, from conception to toddlerhood. With two small children of my own, I know exactly what this remarkable community is looking for – savvy advice from moms who’ve been there, a social network of like-minded people in the same headspace as them, and above all, a voice they can trust,” says Collins.
Associate publisher Nikki Ruttimann says, “We are delighted that Jenny is taking on this great challenge. It offers us the chance to give readers a seamless transition from the excitement of their pregnancy to the challenges of motherhood, guided by an editor who has an insider’s understanding of what our readers want and need.
PenQuin International attracts top talent
Claudia Beacham has been appointed production director at PenQuin International. She describes herself as a ‘highly motivated insomniac who wants to change the world’.
Heading up the frenetic digital, creative and production departments at PenQuin, Beacham has an academic background that is well founded in classical marketing, particularly specialising in communications and strategy. Her colourful career includes selling feathers in South America, the music industry, IT and the Gaming and Leisure Industry.
Most recently she headed up Boost Juice Bars as the company’s MD. “We’re excited to have Claudia join the PenQuin team,” says CEO Grant Leishman. “She adds a passion for life and strong leadership skills to an already top notch management team.”
Continental Outdoor appoints new MD for their Africa division
Julieah Muthama has been appointed managing director of Continental Outdoor Media’s Rest of Africa operation, reporting to Barry Sayer, CEO of Continental Outdoor Media. The division is made up of 13 sub-Saharan African countries, excluding South Africa.
Muthama has over 15 years of marketing, strategy development and implementation experience in the FMCG sector. “We are excited to welcome Julieah to our team and look forward to renewed growth and expansion under her leadership within our sub-Saharan business,” says Sayer.
Primedia Africa adds to management team talent
The past year has seen a significant increase in management staff at Primedia Africa with the appointments of Ant Cowling, Tamara Van Eeckhoven and Liz Pillay.
August marked the arrival of Liz Pillay as marketing and marketing insights manager. Pillay has been in the advertising industry for the past 13 years. She has gathered tremendous experience during her tenures at Grey Worldwide, African Broadcast Network, Ogilvy Africa and most recently at Starcom as media manager for Africa.
Tamara Van Eeckhoven was appointed as financial manager in March 2011. Van Eeckhoven hails from Deloitte where she served her articles and was promoted to management. Having a background in auditing makes her a valuable asset to the Primedia Africa division.
Ant Cowling is no stranger to Primedia, having devoted 22 years to the company. Cowling’s most recent accolade is being appointed operations and development Manager at Primedia Africa. Cowling began his Primedia career with the old product marketing services, which became Primedia Face to Face in 2003. He then ran product marketing services in Zimbabwe for close to eight years before returning to South Africa as the operations director for Primedia Face to Face until 2009.
“As we move into the final quarter of 2011, the fat lady has already started warming her vocal chords, and I would like to welcome the new members to the Primedia Africa management team (or family),” says Frikkie Cornelius, CEO at Primedia Africa. “I am convinced that with this dedicated team, Primedia Africa will rocket to new heights in 2012.”
New staff appointments at marcusbrewster
PR agency marcusbrewster has announced the appointment of two new staff hires, Nicita October and Kelly Thuynsma. Joining the firm’s Cape Town office in the position of candidate PR, October will work in the corporate practice area supporting the senior consultants in crisis communication, reputation management, B2B PR and investor relations.
Thuynsma joins as candidate PR in the commercial practice area working on brand, consumer and lifestyle clients.
Who’s won what
Best Bake Under The Sun renews with ComutaNet
Sunbake, one of South Africa’s largest bakery groups, has renewed its contract with emerging market media specialists, ComutaNet. Securing its presence in the mass commuter market for another year, Sunbake has taken up advertising on the visually attractive 3D BrandMarks strategically positioned in high-traffic commuter hubs across the country.
Sunbake’s nine bakeries produce close to 200 million loaves of bread and approximately 10 million packets of buns and rolls each year, making it perfectly equipped to become the baked goods provider to the masses. The Sunbake slogan “Best bake under the sun” has established an association with only the freshest and most nutritious bread and its long-term campaign in the commuter sector secures this prime positioning in the minds of millions of South African consumers.
June Kraus International Academy appoints HMC Seswa
The June Kraus International Academy for Performing Arts (JKA), a dedicated school of music geared towards grooming children and adults to become outstanding vocal performers, has appointed HMC Seswa Corporate Communications as its public relations agency to manage its unique project, “Singing to the African Stars” – a community outreach singing competition that will be held annually to uplift and reward performers from the age of five years and upwards in South Africa .
“The most important thing about this singing competition is that the communities in which the auditions will be held are made 100% aware of its existence, we have the greatest confidence in HMC Seswa’s ability to help reign in massive awareness for the project through their impressive media campaigns,” says JKA’s president and artistic director, June Kraus.
Who’s making moves
On the Dot to distribute Rolling Stone
South Africa is to get its own Rolling Stone magazine, relying on the distribution expertise of On the Dot to get the magazines onto shelves of retailers across the country. The first edition of Rolling Stone was launched on 23 November 23
Editor Miles Keylock says the magazine will contain a mixture of artists across genres from kwaito to house to rock. “We have to ask ourselves who our rock stars are in the country … these are people like Oskido, Professor and Big Nuz,” he said.
Rolling Stone, which established its name during the 70’s in America, evolved into an influential voice in the 90’s on popular culture, with a balance between music and politics. The South African magazine will have a similar mix but will be distinctive South African.
“We are thrilled to be given the opportunity to take such an iconic brand to the South African market. This title will undoubtedly rank as one of the premier brands in its category” said Chris McGirr, Commercial Manager: Magazines at On the Dot.
Social Media for Business: Doing it Right
Yonder Media has introduced Orbit, a comprehensive social media managed services offering. Yonder Media is a mobile solutions services that strives to stay at the forefront of digital media, constantly updating our solution’s basket and providing clients with answers to all their new media needs.
In South Africa, 70% of social networking is done via a mobile device. Yonder also has a great understanding of the demographics of mobile within SA and ensure that the products are leading in the SA landscape, with the prime example being that Orbit also has an Afrikaans package to deliver to a large audience that is currently not being addressed.
The pitfalls of having a successful social media presence are that it is time consuming and the need for engaging is a smart one. Yonder implements social media strategies in line with clients’ business needs. Orbit provides clients with the relevant social media channels (e.g. Facebook, Twitter & MXIT etc.) that will best suit your objectives and will ensure you reap the best benefits of Social Media for your business.
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