Media Moves… TheMediaOnline’s weekly round up. eNCA weatherman Derek Van Dam bids SA farewell. Primedia Lifestyle Group and Captiv8 win Solal Awards. New appointment at Kagiso Media Limited and Knowledge Factory. New appointment to Point’s national team. New Media Publishing wins contract to publish Quench magazine. CNN International secures global advertisers for World Cup coverage. MarkLives.com launches the printed Mark Magazine. No new business for digital agency Prezence. ANN7 launches media show Between the Lines. Primedia Lifestyle Group and Captiv8 win Solal Awards.
This week’s BIG move… eNCA weatherman Derek Van Dam bids SA farewell
eNCA has announced the departure of weather anchor Derek Van Dam. Van Dam has decided to return to his home country, the United States, where he will be joining CNN International.
He joined eNCA in 2008 and helped set up the weather service for the 24-hour news channel on DStv channel 403. Previously, Van Dam worked for NBC in Michigan before being requested to come to South Africa by head of news Patrick Conroy to set up a local weather division.
“At the time we needed someone with his level of broadcasting experience to help us get started. Six years later and we have an entire department of meteorologists and climatologists producing round-the-clock weather updates,” says Conroy.
Van Dam says he is leaving to be closer to friends and family in the US and take up a post with CNN International in Atlanta. However he is expected to be a regular visitor to our shores after he proposed to his long-term South African girlfriend, Tara Hossack, this weekend. Van Dam proposed at the finish line of the Comrades Marathon after he and Hossack completed the race together.
“Living and working in South Africa has been a tremendous honour for me,” Van Dam said. “I will be forever grateful to my colleagues at eNCA for the experiences and knowledge that we shared together as well as the tremendous support from the countless South Africans who welcomed me into their homes every night on TV.”
eNCA’s climatologist, Candice McKechnie, will be the acting head of eNCA’s weather for the time being. Van Dam is due to leave for the US in July.
Who’s moved where
New appointment at Kagiso Media Limited and Knowledge Factory
Kagiso Media Limited has appointed Andrew Broeders as head of insights and analytics. In addition Broeders has also been appointed CEO of Knowledge Factory, a wholly owned subsidiary.
Prior to joining the Kagiso Media Group, Broeders worked at several large consulting companies, including Deloitte and Ernst & Young, where he assisted in building Data Science teams and analytical capabilities.
“I thrive on the challenge of using analytical data algorithms and visualisation techniques to help solve my clients’ business challenges,” says Broeders.
As a lifelong Data Science student, Broeders continues to further his education and has recently completed an Honours Degree in Business Informatics. His passion extends to sharing his insights and has been a guest lecturer and speaker at several industry conferences and events.
New appointment to Point’s national team
Khosi Jonas has been appointed customer relations manager at Point, a print and marketing materials procurement firm. The appointment is in line with the organisation’s positive growth trajectory and its commitment to further enhancing client service.
“My experience in client relationship management is in the branding and design space,” Jonas says. “I have had the privilege of working on leading local and global brands and through a key focus on building mutually beneficial relationships I was able to contribute to sustainable brands.”
Jonas’s role will specifically focus on client engagements, measurements of Point’s interaction and reporting on Point’s progress as well as driving a broader understanding around the Point offering.
Digital signage company Moving Tactics has made several new appointments:
Chris Smeda has been appointed as national liquor account manager at Moving Tactics’ Cape Town office
Viren Singh joins Moving Tactics as maintenance technician at their Durban office
Xolani Mkhwanazi has been appointed as on-site technician at Moving Tactics in Johannesburg
Who’s won what
New Media Publishing wins contract to publish Quench magazine
Multi-platform content marketing agency, New Media Publishing, has secured the contract to produce and publish Quench magazine, a communications vehicle for Amalgamated Beverage Industries (ABI).
ABI, a division of South African Breweries, is one of the largest producers and distributors of The Coca-Cola Company brands in the southern hemisphere.
Looking to provide ABI customers with a thought leadership read, which will also keep them up-to-date on developments within the company and the wider beverages industry, ABI selected New Media Publishing as their partner in this venture.
Bridget McCarney, managing director at New Media Publishing, says that their custom publishing division prides itself on not seeing custom publishing as the “ugly step-sister” of the consumer publishing sector.
“Even though there are parameters within which the editorial team has to work in the process of developing custom magazines such as Quench, there’s no reason that it should be any less informative and professional than any sought after business publication. As New Media Publishing sees it, the only difference in parameters is that with a consumer title there is only one group setting the parameters: the readers. In a custom title, however, it’s the readers as well as the client.”
CNN International secures global advertisers for World Cup coverage
CNN International has attracted four major global brands to sponsor and commercially support its multi-platform coverage of the 2014 FIFA World Cup Brazil in deals spanning EMEA, Latin America and Asia Pacific.
Official World Cup partners Hyundai Motor Company and Hublot are sponsoring CNN content to expand on their association with 2014’s largest sporting event. In addition, Embratur and Nikon are aligning with bespoke and distinctive CNN content to increase brand awareness during the tournament. CNN International’s content includes segments within some of CNN’s most popular programmes as well as innovative multi-platform projects.
“An event on the scale of the World Cup is where CNN International’s global platform and our reputation for high-quality content is of particular value to premium brands,” said Rani Raad, chief commercial Officer of CNN International. “CNN is excited to have high-profile brands such as Hublot, Hyundai Motor Company, Embratur and Nikon on-board to support our engaging and distinctive on-air and online coverage. By aligning with our bespoke coverage of the tournament, these premium advertisers will achieve cut-through with our engaged global audience and be part of CNN’s own World Cup performance.”
Who’s making moves
No new business for digital agency Prezence
The Primedia Group has announced that digital agency, Prezence, has ceased taking on new business and will start winding down its operations with effect from 1 June 2014.
The Group was unable to conclude a suitable sale agreement that would adequately address the interests of all stakeholders, and as such has begun a structured shut down of operations.
Geraint Crwys-Williams, Group Commercial Executive said that assisting staff through this difficult process was top priority. “We will of course ensure that existing clients are not in any way compromised, and are working very closely with our Human Capital colleagues to assist all Prezence staff at this time. A large portion of the team will stay on for a further few months to ensure that we deliver on all of our client commitments in a professional and responsible manner”.
Earlier this year a detailed review of Primedia Group assets and media platforms found that Prezence did not fit into the core offering of the media and entertainment Group.
MarkLives.com launches the printed Mark Magazine
Online marketing news and analysis brand MarkLives is venturing into print with the launch of Mark Magazine’s Africa Dispatches, a design-intelligent annual print offering authored by top journalists.
Mark: Africa Dispatches is the first of what will be a series of annual print products from the publishers of MarkLives.com. Mark Magazine premiered at the end of May 2014, when it was mailed directly to an audience of senior marketers and agency executives. This first print issue focuses on the growth of economies in Africa and brand building in key markets on the continent.
Mark: Africa Dispatches is published in tabloid format on newsprint and has been carefully designed not only to carry insightful content but to pull readers in visually through the smart use of fonts and colour.
“The global map is changing,” says project manager Mandy de Waal. “Africa’s growth rates speak for themselves, and so the world is moving to a new future where there will be two brand binaries: those who come open, curious and excited to grow with Africa, and those who are chained by legacy perceptions, projections and prejudices.”
ANN7 launches media show Between the Lines
ANN7 has launched a new show ‘Between the lines’, an addition to the current affairs programming bouquet, which invites editorial leadership from various media houses to discuss the current issues making news in the country and delve deeply into aspects of the story and how it has been reported.
The show promises news and the news makers, the story behind the headline”by the sharpest minds in the business of the news.”
Between The Lines provides a common room for South Africa’s editors and senior news journalists to discuss news making headlines in a more discursive and less headline-pressured way. The show has already hosted Yusuf Abramjee of Primedia, Ferial Haffajee from City Press and Makhudu Sefara, editor of The Star.
Hosted by award-winning journalist Asanda Magaqa, the show is lined up on Sundays at 09:00am and repeated at 16:30am.
Primedia Lifestyle Group and Captiv8 win Solal Awards
The Primedia Unlimited Mall Division subsidiaries, shopping centre marketing specialists Primedia Lifestyle Group and Non GLA revenue management specialist Captiv8, are living up to their ethos of constantly innovating.
The companies have collectively been awarded a gold and two silvers in this year’s International Council of Shopping Centre’s Solal Marketing Awards after receiving 10 finalist positions. “We continue to live our value of innovation,” says Doug Mayne, Group MD of the Primedia Lifestyle Group. “We are thrilled to receive a coveted gold award especially considering there were only seven golds awarded across Europe this year. We’re also fortunate in that we’re the only South African marketing consultancy to be represented on the winners list.
Cavendish Square’s gold was a result of The Exchange pop up store concept. “The idea behind The Exchange pop-up store, a cashless fashion boutique, was to ensure that new organ donors registered with the Organ Donor Foundation (ODFSA),” says Lana Maree, the centre’s PR Manager and Tenant Liaison. “The campaign asked its affluent and fashion-forward shoppers to “exchange” their organs for fashion items.”
Menlyn Park Shopping Centre’s ‘The Beach’ won the team a silver Solal. Also receiving a silver award was Primedia Unlimited Mall Division’s newest business, Captiv8.
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