Ask Afrika, GfK, Ipsos, ACNielsen and TNS Research Surveys are the shortlisted candidates in the National Association of Broadcaster’s (NAB) search fore a new radio measurement survey.
“We are extremely pleased with the outcome of the RFI process,” said Nadia Bulbulia, executive director of the NAB. “All of the shortlisted companies are highly regarded in the marketplace and their submissions were of a very high standard. We are excited that a significant milestone in this process has been reached.” Bulbulia said the preferred bidder would be announced in November.
The shortlist announcement follows a “robust and rigorous RFI evaluation process” managed by Yardstick, an independent group of pitch consultants. All five companies will now be requested to submit detailed research proposals as well as resource plans and costs in support of their proposals.
The NAB initiated a tender process for the design, development and implementation of a new Radio Audience and Currency Survey (RACS) earlier this year. The survey will allow target marketing and act as a currency for buying and selling radio media and time, while assisting media owners to carry out strategic editorial and programme planning.
A highly skilled and experienced panel of assessors and advisors – including local and international industry experts – will evaluate the proposals.
The NAB said it was committed to ensuring a fair and transparent tender process for a feasible and independent outcome and has consulted widely with the industry throughout the process.
In keeping with the governance protocols of public tenders, the NAB is unable to provide further information until conclusion of the tender process.
