The future of TV is digital: Know the metrics that matter to your brand
South Africa is on the brink of one of the most game-changing moves in media measurement in decades. In September, ...
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Tag: GfK
BRC appoints GfK to deliver SA’s next-generation Total Video Measurement
GfK (an NIQ company) has been selected to design and deploy South Africa's new Total Video Measurement service following the ...
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Device penetration rises in South Africa as digital becomes the new normal
The new normal of working and eating at home under lockdown helped to drive strong performance in the IT and ...
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NAB releases shortlist for new radio measurement survey
Ask Afrika, GfK, Ipsos, ACNielsen and TNS Research Surveys are the shortlisted candidates in the National Association of Broadcaster's (NAB) ...
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All the media moves
Media Moves… TheMediaOnline's weekly round up. Sad ABF announces the passing of one of its great champions. Primedia Broadcasting boosts ...
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