Tina Fegent, UK-based Procurement and Marketing expert, will be in South Africa early next year to present the second Independent Agency Selection company (IAS) Marketers Masterclass for 2015 on the topic Procurement – Friend or Foe? A better way to SLA’s.
“Navigating the murky waters of marketing procurement is something that Fegent is very comfortable with and it is a skill that every marketer inevitably needs to hone in their career. She is one of the pioneers of marketing procurement and has worked in this arena for more than 20 years, for both clients and agencies. Through this hands-on experience she has gained a unique insight into the industry,” says Johanna McDowell, managing director of IAS.
“Marketers see procurement as meddling unnecessarily in their relationships with agencies. Procurement, which came in very late into the marketing function in many companies, see marketing as undisciplined,” says McDowell.
Fegent will be sharing her wisdom about how marketers and procurement people can work well with each other even if they don’t always see eye to eye.
This will be the second in a series of eight IAS Masterclasses scheduled for 2015. These classes are aimed specifically at corporate marketers who value exposure to thought leadership on local and global marketing trends and specialist teaching on best practice.
Fegent was responsible for setting up and running Procurement Marketing teams for UK firms such as O2, GSK and Orange/France Telecom. She then joined Grey Advertising in London as their Commercial Director, negotiating with the Agency’s many clients before moving to Lowe Advertising, also in London. She gained an invaluable insight into how agencies work and their interaction with both marketing and procurement teams.
Fegent is a guest lecturer for the Marketers IAS Masterclass which will take place on the 3 March in Johannesburg at in Institute of Directors.
