Contract crunch: Why CMOs must get closer to the fine print
The IAS Media Assurance Masterclass Series reveals 70% of procurement professionals are overwhelmed by marketing contracts while agencies quietly exploit ...
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Tag: IAS masterclass
Auditing masterclass lifts the lid on hidden costs
The IAS Media Auditing Masterclass Series continued its eye-opening series with a deep dive into how marketing budgets are subtly ...
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Media Moves: ESPN Africa in brand collaboration with Bob O’Connor, Lactalis SA awards full-service account to HelloFCB+, Offlimit Communications bolsters digital and PR service divisions
The Media Online’s weekly round up of people, account and business moves in media.
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In brief: Last IAS Masterclass of the year, the scary #DStvHalloween run
Media news at a glance. A quick round-up of events for your diary, news you can use, announcements of interest. Halloween ...
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Media moves: Verashni Pillay to edit HuffPostSA, Gotz back and at OFYT
Media Moves… TheMediaOnline's weekly round up. Verashni Pillay is editor-in-chief of The Huffington Post SA. OFYT Appoints Chris Gotz as ...
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A 2016 media perspective from top marketers
The Independent Agency Search and Selection company (IAS) recently held one of its series of master classes. Marketers from some ...
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