It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold. Read more
It’s reasonable to expect that different media agency leaders may value certain characteristics over others. However, when it comes to the ideal media agency, the market has spoken. Read more
SCOPEN and the Independent Agency Search & Selection Company (IAS) have launched SCOPEN Rating, which has revealed South Africa's top media agencies. Read more
[PARTNER CONTENT] Marketing and advertising consultants, SCOPEN, have presented the third edition of AGENCY SCOPE South Africa (2019/20). Read more
Black-owned media agencies in South Africa are seriously thin on the ground, with just a handful of full service shops in operation. What is to be done to open up the space? Read more
With the separation of creative and media agencies, creative agencies brought in a resource-based model, where time and resources are predicted. But does this work for procurement and other... Read more
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