Tag: Johanna McDowell

There is no one-size-fits-all in-house versus agency model; the right mix depends on business needs and capabilities. Marketers are bringing ...

The seventh edition of AGENCY SCOPE in South Africa will begin fieldwork in May 2027, with the biennial study expanding ...

Brand and performance marketing are increasingly viewed as two parts of one integrated marketing strategy. IAS research found that 95% ...

From the rise of agency-owned AI platforms to the resilience of independent agencies and the growing importance of human creativity, ...

A new study of senior South African marketers has found that the long-running debate over whether marketing budgets should favour ...

South African marketers are shifting from high-volume output to smarter, more intentional investment focused on effectiveness rather than noise. Budget ...