For some of you this might be new news and others might have heard this before and forgotten it already, but its official – our attention span is now shorter than that of a goldfish.
Whereas a goldfish has an attention span of nine seconds, the human race now averages eight seconds. This is all due to the mobile revolution and multi-screening becoming more… oh look, a butterfly!
So let’s take this learning and apply it here. This blog won’t be structured around text heavy paragraphs but rather optimised to demonstrate that there are still ways to attract and retain a consumer’s attention, for longer than eight seconds… hopefully.
Louise Hefer is a media strategist at The MediaShop
