The way in which radio audiences are measured has undergone a radical shift over the past two years, culminating in the launch last month of the Broadcasting Research Council’s (BRC) ‘Baby RAMS‘.
CEO of the BRC, Claire O’Neil, says since the launch of the Baby Rams, the broadcasting body has been inundated with queries. How are respondents recruited? Why is the research diary and paper-based instead of using cellphone technology, for example? How are radio stations chosen to take part? What is the BRC sample and how is it drawn?
In order to address the queries and ensure the information available and the processes used are as transparent as possible, the BRC with research partner TNS has compiled a Frequently Asked Questions document for agencies, stations – all stakeholders in fact – to understand how it all works.
To download the document, click here: BRC RAM FAQ document Final (003)
