RAMS data won’t be released until it is statistically ready
Recent market commentary has raised questions about the timing of the RAMS data release. The Broadcast Research Council of South ...
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Tag: BRC
GfK Media Measurement scores BRC SA’s RAMS contract
The Broadcast Research Council of South Africa (BRC) has awarded the new RAMS contract to GfK Media Measurement. The news ...
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The future of TV is digital: Know the metrics that matter to your brand
South Africa is on the brink of one of the most game-changing moves in media measurement in decades. In September, ...
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Nielsen exit: Hard to ignore implications
Yesterday, we received the news that Nielsen, a global leader in data and analytics, is closing its operations in South ...
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Nielsen to exit SA, what next for TV audience measurement?
Nielsen has communicated its intention to exit the South African market within the next 12 months, a move that will ...
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South Africa’s TV planning world is going to fundamentally change
The next two years, 2026 and 2027, are going to see two key changes in South Africa’s current TV planning ...
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