The marketing and communications industry can expect the first release of the Broadcast Research Council of South Africa‘s radio audience data to third party providers Telmar and Arian... Read more
The new PAMS 4 WAY FUSION contains an unprecedented 953 909 612 data points, making it an essential tool for media decision-makers. Join the upcoming webinar for insights. Read more
Reality TV is a portmanteau genre encompassing game, prank, cooking, makeover/transformational, transactional and celebrity lifestyle shows. It’s also a genre that’s evolving in fascinating... Read more
An innovative collaboration between the Publisher Research Council and the Broadcast Research Council will see the BRC use the former’s Publisher Audience Measurement Survey (PAMS) as the ba... Read more