BRC’s new RAMS survey moves closer to new radio currency launch
BRC’s new RAMS survey has reached 29 380 respondents, surpassing its interim target and completing over 75% of the annual ...
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Tag: BRC
RAMS data won’t be released until it is statistically ready
Recent market commentary has raised questions about the timing of the RAMS data release. The Broadcast Research Council of South ...
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GfK Media Measurement scores BRC SA’s RAMS contract
The Broadcast Research Council of South Africa (BRC) has awarded the new RAMS contract to GfK Media Measurement. The news ...
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The future of TV is digital: Know the metrics that matter to your brand
South Africa is on the brink of one of the most game-changing moves in media measurement in decades. In September, ...
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Nielsen exit: Hard to ignore implications
Yesterday, we received the news that Nielsen, a global leader in data and analytics, is closing its operations in South ...
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Nielsen to exit SA, what next for TV audience measurement?
Nielsen has communicated its intention to exit the South African market within the next 12 months, a move that will ...
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