In order to ensure greater stability and reduce noise in the data, 12-month rolling data is being used to update the TAMS panel, rather than the previously used six-month data. Read more
RAM research by the Broadcast Research Council, now in its sixth year of operation, is still contentious. Here are views on its real value, and what media owners have done to stabilise and g... Read more
One of the most notable audience increases in this release is that of the SABC’s facility radio station, Radio 2000; the station has experienced a 51.8% year on year surge in audiences. Read more
The Broadcast Research Council (BRC) has finally named its new CEO, after months of waiting following the departure of Clare O’Neil at the end of last year. Gary Whitaker has been appo... Read more
Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the BRC, Nielsen has done a sterling job. Read more
The messaging connection between audiences and marketers cannot happen without the media channel and the media brand, respectively. Read more
