The ES Products & Brands survey is important for media owners and marketers as it allows them to use this data for profiling – brand usage against media types. Read more
The results of the first Broadcast Research Council Products & Brands survey were announced at an industry event. Read more
Head of the Broadcast Research Council of South Africa, Clare O'Neil, is presenting a paper at a global audience measurement convention on how audience research was transformed in SA. Read more
The Publisher Research Council's data-sets are completely different to the Broadcast Research Council of South Africa’s ES product and brand survey. Read more
Media planner Gordon Muller took the opportunity to explain SEMs vs LSMs at the most recent release of the BRC RAM. Read more
![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720-190x122.jpg)
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more