365 Digital has been appointed as exclusive partner to TikTok in South Africa. The digital media operation will be responsible for all advertising sales and account management in South Africa.
“The launch of TikTok For Business has been highly anticipated by brands, who have been eager to connect with the rapidly growing local audience. We are proud to partner with TikTok and take their unrivalled branding opportunities to market,” said Julian Jordaan, managing director of 365 Digital. “This partnership complements our vision and future intentions. It is a powerful example of our strong market position and rich heritage as South Africa’s leading digital media business.”
TikTok is a fully sound-on environment that allows brands to tell more immersive stories, and provide a more dynamic consumer experience. The video-sharing platform, designed to inspire creative content generation in the format of short-form videos that make your day, has seen rapid growth in its user numbers in South Africa since it entered the market. In 2020, TikTok had an estimated six million downloads, according to the 2020 edition of the SA Social Media Landscape, which indicates the rising necessity for brands to reach and engage with the extensive audience on this exciting entertainment platform.
“TikTok is all about discovery, creativity, inclusivity and creating joy. Brands can now connect with consumers through a completely new approach that is authentic and that will rejuvenate brand affinity. We truly believe that brands using TikTok will be able to tell more immersive stories and provide a more dynamic consumer experience,” added Jordaan.
Shant Okanyan, general manager for Global Business Solutions, Middle East, Turkey, Africa and Pakistan at TikTok, said TikTok had a vast and diverse community in South Africa and continues to quickly gain popularity in the country. “We know brands in South Africa want innovative and new ways to connect with their customers, and partnering with 365 Digital will open up opportunities on TikTok for these businesses to drive value and engage with the community in an authentic way.”
