Local relevance is a key strength of radio, allowing us to address issues affecting our communities directly. Sharing the same neighbourhoods and challenges, we build deeper connections with our audiences.
In Cape Town, for example, Kfm 94.5 helps listeners navigate growing traffic issues by providing travel times alongside updates, helping them plan trips more effectively.
As a community pillar, radio takes responsibility to act on local concerns. We strive to make a difference by tackling root causes, not just symptoms. The Flash Drive’s stationery vehicle campaign with Carl Wastie raised over R1.6 million to supply schools across our broadcast area with essential items, demonstrating this commitment.
Radio also offers an important escape from daily worries. Whether through favourite songs, engaging presenters, or listeners sharing their stories on air, we provide a safe space where people can relax and be themselves amid life’s pressures.
Trust is central to radio’s role
Trust is central to our role. At a time when media credibility is often questioned, we remain a trusted voice in our community. Audiences rely on us to verify information and provide clarity, a responsibility we uphold with great care.
With digital streaming’s growth within our footprint, we gain valuable insights into our audiences’ preferences and habits. This knowledge helps us deliver content that adds meaningful value to their lives and strengthens our connection with them.
~ Hennie Myburgh regional head of Primedia Broadcasting and Kfm 94.5 station manager.
CLICK ON THE COVER TO READ THE MEDIA’S TELKOM RADIO AWARDS ISSUE
