Continental Outdoor Media and DeskBags have combined forces to deliver bags that double up as desks created from the recycled flex faces of billboards. The CSI initiative also uses previously disadvantaged and disabled employees to create the innovative ‘deskbags’.
“In the words of Madiba, poverty is not an accident and can be removed by the actions of human beings. At DeskBags, we have seen first-hand how the vicious grasp of poverty is influencing the education of our future leaders. In our country alone, there are approximately four million learners that don’t have access to school desks and will therefore not receive the education that they deserve,” comments Madelain Roscher, managing director of DeskBags.
Continental Outdoor donated flex faces from 100 Super Signs and 500 Citilites this month. That means 11 000 DeskBags will be created. “Lives will be changed with this donation,” Roscher says.
The DeskBag allows the child to carry his or her books and stationery, while the flap is reinforced with durable ABB sheeting, that when folded open, allows for instant desk support. The bags are waterproof, reflective, and light enough for pre-primary scholars to use, and if looked after well can last a whole school career.
There is an opportunity for other businesses to get involved by sponsoring the donation of DeskBags to schools that need them. The sponsor’s brand is displayed on the desk flap. And if a company chooses to, their own billboards could be used in the manufacture of the DeskBags.
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