What’s up with OOH in Africa?
One thing is clear, OOH in Africa is evolving rapidly. As it develops, it no longer just covers roadside (billboards, ...
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Tag: Continental Outdoor Media
Briefly… What’s in the October issue of The Media
In this issue you will find a solid focus and overview of the OOH industry and also so much more. The ...
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It’s not about digital. It’s not about mobile. It’s certainly not about billboards
So what is digital out of home (DOOH) advertising really all about? It’s about connecting brands and communities in context. ...
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Will OOH still need media planners in the future?
The outdoor industry: "Will you still need me, will you still feed me, when I’m 54?", (with apologies to John, ...
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When it comes to Gauteng media, follow the money, honey!
Taking a look at what is happening in media in Gauteng, Stuart Graham finds that it is mostly ahead of ...
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Technology enhances OOH in Africa
Adelaide McKelvey, managing director of Rest of Africa at Continental Outdoor Media recently spoke about the how improved technologies have changed ...
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