One thing is clear, OOH in Africa is evolving rapidly. As it develops, it no longer just covers roadside (billboards, wraps), retail/store media, moving transit (buses, taxis), stadium media... Read more
In this issue you will find a solid focus and overview of the OOH industry and also so much more. The Media editor Nikki Temkin investigates the very latest happenings in OOH in Africa and i... Read more
So what is digital out of home (DOOH) advertising really all about? It’s about connecting brands and communities in context. It’s about connecting brands and people through content. And it’s... Read more
The outdoor industry: “Will you still need me, will you still feed me, when I’m 54?”, (with apologies to John, Paul, George and Ringo). Craig Wallis asks if he will still be rele... Read more
Taking a look at what is happening in media in Gauteng, Stuart Graham finds that it is mostly ahead of the pack. Follow the money and you’ll find the advertisers, those in the media in... Read more
Adelaide McKelvey, managing director of Rest of Africa at Continental Outdoor Media recently spoke about the how improved technologies have changed the way out of home (OOH) companies do bus... Read more
