In this issue you will find a solid focus and overview of the OOH industry and also so much more.
The Media editor Nikki Temkin investigates the very latest happenings in OOH in Africa and includes the latest research from PAMRO. Contributors include Lyn Jones, group marketing manager of Continental Outdoor and Terry Murphy, marketing and marketing services executive of Primedia Outdoor.
Nikki also writes about the very latest satellite Quantum technology from CUENDE for OOH. What is it exactly and what can it do?
Also, read about the impact and potential of Digital OOH (DOOG) from Kirsty Carlson, head of OOH solutions at StarCom MediaVest Group (SMG) and an interesting, in-depth report on why media convergence is the buzzword from Craig Page-Lee, MD of Posterscope SA. Journalist Michael Bratt shares some of the recent award-winning OOH campaigns and why creativity is still so important in making an impact.
Also, Bonita Bachmann, MD of the MediaShop CT, explores the still fiercely competitive Western Cape radio scene and journalist Michael examines the complex allure of drive time radio. Nikki chats to woman of substance, journalist, producer, presenter and author, Redi Tlhabi about her life and work. Plus, expect a very topical profile on and interview with Independent Media’s Karima Brown in Michael’s The Disruptor column.
