Growth in social data, mobile data and merging online and offline behaviours has enabled the use of tools and location data understand consumers' movements. Read more
Outside of Gauteng, the Western Cape is a stronghold for media in South Africa, with a diverse landscape of newspapers, magazines, radio, and OOH. Read more
Out of home media owners are divided on whether the sector is ready for programmatic, and even if it would be of much use in South Africa. Other combinations of useful tech and software, are... Read more
At least R10 million worth of digital out of home screen hardware alone was installed in the ground in every month of 2017. Read more
An in-depth look at Millennials in Johannesburg. An analysis of their social media behaviour to understand what they are talking about and more importantly, where these conversations are tak... Read more
The Media Online's weekly column delivering news of account wins, people moves and media business news. Read more
