Out of home media owners are divided on whether the sector is ready for programmatic, and even if it would be of much use in South Africa. Other combinations of useful tech and software, are... Read more
At least R10 million worth of digital out of home screen hardware alone was installed in the ground in every month of 2017. Read more
An in-depth look at Millennials in Johannesburg. An analysis of their social media behaviour to understand what they are talking about and more importantly, where these conversations are tak... Read more
The Media Online's weekly column delivering news of account wins, people moves and media business news. Read more
A name synonymous with Posterscope, Bruce Burgess was given the task of reinventing the brand when he was promoted to managing director of Postercope Sub-Saharan Africa. Michael Bratt chatte... Read more
It is too early to tell whether programmatic as a way of buying will take over completely, but we can be sure that it will represent a part of the way OOH is bought in the future. Programmat... Read more
