A name synonymous with Posterscope, Bruce Burgess was given the task of reinventing the brand when he was promoted to managing director of Postercope Sub-Saharan Africa. Michael Bratt chatte... Read more
It is too early to tell whether programmatic as a way of buying will take over completely, but we can be sure that it will represent a part of the way OOH is bought in the future. Programmat... Read more
Media Moves… TheMediaOnline’s weekly round up. Top global post for Cape Town PR professional. Bruce Burgess appointed group managing director for Posterscope SSA. Jenny Crwys-Williams... Read more
Out of home media (OOH) such as billboards, are known to be ‘media multipliers’ in that they can amplify the effectiveness of other forms of advertising. Adding billboards to a social media... Read more
The OOH media in South Africa and the world at large is incredibly broad and filled with complexities. While it represents a multitude of communication touch-points of various sizes, formats... Read more
In this issue you will find a solid focus and overview of the OOH industry and also so much more. The Media editor Nikki Temkin investigates the very latest happenings in OOH in Africa and i... Read more
