For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor’s billboards and bus shelters to highlight the problems around drug abuse (20 billboards and 250 shelters in 2014; followed by 22 billboards and 112 bus shelters in 2015), a campaign that may run again later this year. […] Read more
It’s election time again – just in case the plethora of placards and billboards plastering the city had escaped your notice. And not only are election posters on the streets, they are also in the news – exactly where we should expect them. In January, the Democratic Alliance attracted the ire of the ANC with […] Read more
Out of home media (OOH) such as billboards, are known to be ‘media multipliers’ in that they can amplify the effectiveness of other forms of advertising. Adding billboards to a social media campaign can increase reach by up to 203%, while adding billboards to a mobile app and web campaign can increase reach by as […] Read more
