King James has won Pendoring’s sought after Prestige Award for the second consecutive year for its Sanlam Musiekfees campaign. The Umpetha Award for the best advertisement in an indigenous language other than Afrikaans is shared between Ogilvy & Mather, Johannesburg, for its radio ad for KFC, Slyza Tsotsi 3 and The Odd Number, also for a radio ad Umsebenzi for BBC Brit. Both ads are in Zulu.
Both the Prestige Award and the Umpetha Award consist of the prize of an overseas study tour worth R100 000.
Ogilvy & Mather, Johannesburg for their radio ad Slyza Tsotsi 3 for KFC
And The Odd Number for their radio ad Umsebenzi for BBC Brit
Carina Bonse and Gabi van Niekerk from Red & Yellow School of Logic and Magic in Cape Town won the Overall Student Award with their entry Die water is perfek! in the category Integrated Campaign. They will share the R10 000 for the best Afrikaans work in the student category. Their campaign was also the only student entry that took gold.
Izelle Venter, Channel head: VIA TV | Media24 (middle), with overall
student winners Carina Bonse and Gabi van Niekerk from Red & Yellow School
of Logic and Magic, Cape Town for their campaign, Die water is perfek!
The winners were announced in front of a packed and appreciative audience at the glittering annual awards evening at Vodacom World in Midrand on Friday, 28 October. At the same time, Pendoring’s 21st birthday was celebrated in style.
The judging panel sang the praises of King James’s campaign Elke woord ’n meesterstuk for Sanlam’s music festival. “Original and innovative. It also shows an appreciation for Afrikaans music. In addition, King James succeeded in creating an interactive experience that the audience will not easily forget,” they said.
The judges were so impressed with the quality of the entries in the radio category that it came as no surprise that both Umpetha winners come from this category. But the judges were not only impressed by the indigenous language radio ads, they were also of the opinion that our indigenous languages “are flexing their muscles in general with their original touch and insight into the South African soul”.
A total of nine (9) gold and 37 silver Pendoring trophies were awarded: eight (8) gold to the professional agencies and one (1) to students and 29 silver to agencies and eight (8) silver to students.
Of the eight (8) gold Pendorings awarded to agencies, King James, Cape Town, Mullen Lowe, Cape Town and Ogilvy & Mather, Johannesburg, won two (2) each, and FCB, Johannesburg, and The Odd Number one (1) each.
creative team who took the Prestige Award for their Campaign “Elke woord is
‘n meesterstuk” for Sanlam-musiekfees in the category Integrated Campaign.
Red & Yellow School of Logic and Magic in Cape Town won the only gold in the student category.
In terms of silver, FCB, Johannesburg, came out on top with six (6) silver trophies, followed by Joe Public, FCB 1886 and Ogilvy & Mather, Johannesburg with three (3) each. King James, Cape Town, Promise Brand Specialists, DDB South Africa and DPK won two (2) silver awards each, while Mullen Lowe, Cape Town, FCB, Cape Town, 34°, Jupiter Drawing Room, OpenCo and Ninety9Cents Communications won one (1) each.
The silver winners in the student categories are: North-West University (1), AAA School of Advertising, Johannesburg (1); AAA School of Advertising, Cape Town (1); Vega School of Brand Leadership, Pretoria (2) and Stellenbosch Academy of Design and Photography (3).
2016 PENDORING WINNERS
Television/Cinema Commercials – Production budget exceeding R1 million
(Sponsored by kykNET)
Silver
Title: Hierdie man bou ʼn ruimtetuig
Agency: Mullen Lowe, Cape Town
Advertiser: GWK
Language: Afrikaans
Television/Cinema Commercials – Production budget under R1 million
(Sponsored by kykNET)
Silver
Title: Afsê
Agency: DPK
Advertiser: Liedjie.com
Language: Afrikaans
Silver
Title: Die celeb-jagter
Agency: DPK
Advertiser: Aardklop Nasionale Kunstefees
Language: Afrikaans
Non-Broadcast Video & Film
Silver
Title: Campaign: Elke woord is ‘n meesterstuk
Agency: King James Group
Advertiser: Sanlam
Language: Afrikaans
Internet Commercials; TV Trailers; Content Promos; Branded Content Video
No Award
Radio Communication
Gold
Title: Slyza Tsotsi 3
Agency: Ogilvy & Mather, Johannesburg
Advertiser: KFC
Language: Zulu
Gold
Title: Umsebenzi
Agency: The Odd Number
Advertiser: BBC Brit
Language: Zulu
Silver
Title: Campaign: Lugtyd-oordrag
Agency: FCB 1886
Advertiser: Cell C
Language: Afrikaans
Silver
Title: Campaign: A War of Words
Agency: FCB, Johannesburg
Advertiser: Netflorist
Language: Afrikaans & Sotho
Silver
Title: Campaign: Bad Parts
Agency: FCB, Johannesburg
Advertiser: Toyota
Language: Afrikaans & Zulu
Silver
Title: Multi Terrain ‘Directions’
Agency: FCB, Johannesburg
Advertiser: Lexus
Language: Zulu
Silver
Title: Jan
Agency: FCB, Cape Town
Advertiser: BMW Motorrad
Language: Afrikaans
Silver
Title: Campaign: Slyza Tsotsi 1 & Slyza Tsotsi 2
Agency: Ogilvy & Mather, Johannesburg
Advertiser: KFC
Language: Zulu
Silver
Title: Campaign: Street Movie Reviews
Agency: Ogilvy & Mather, Johannesburg
Advertiser: MultiChoice DStv
Language: Zulu
Silver
Title: Sterfbed
Agency: DDB South Africa
Advertiser: SABC TV Licences
Language: Afrikaans
Silver
Title: Tronklied
Agency: Joe Public
Advertiser: One School at a Time
Language: Afrikaans
Newspaper Advertising
Gold
Title: Campaign: Hilux’ tjie
Agency: FCB, Johannesburg
Advertiser: Toyota
Language: Afrikaans
Silver
Title: Menigte
Agency: OpenCo
Advertiser: Apartheid Museum
Language: Afrikaans
Magazine Advertising
Silver
Title: Campaign: Loop voor jy jou vasloop
Agency: Joe Public
Advertiser: PNet
Language: Afrikaans
Posters
Silver
Title: Campaign: Flitskaarte
Agency: Promise Brand Specialists
Advertiser: CNA
Language: Afrikaans
Websites, Microsites, Mobile Applications & Sites (Sponsored by Media24)
No Award
Original Afrikaans (Sponsored by Dagbreek Trust)
Silver
Title: Rampartytjie
Agency: FCB, Johannesburg
Advertiser: Toyota
Language: Afrikaans
Retail Communication
Silver
Title: Campaign: Verander haar deuntjie met ’n steentjie
Agency: Ninety9Cents Communications
Advertiser: Winhall & De Stadler Jewellers
Language: Afrikaans
Craft
Craft: Editing
Silver
Title: Die Mystic Boer
Agency: King James Group
Advertiser: Sanlam
Language: Afrikaans
Craft: Performance
Silver
Title: Campaign: Slyza Tsotsi
Agency: Ogilvy & Mather, Johannesburg
Advertiser: KFC
Language: Zulu
Silver
Title: Sterfbed
Agency: DDB South Africa
Advertiser: SABC TV Licences
Language: Afrikaans
Craft: Animation
Gold
Title: Hierdie man bou ’n ruimtetuig
Agency: Mullen Lowe, Cape Town
Advertiser: GWK
Language: Afrikaans
Craft: Production Design
Gold
Title: Hierdie man bou ’n ruimtetuig
Agency: Mullen Lowe, Cape Town
Advertiser: GWK
Language: Afrikaans
Craft: Writing
Gold
Title: Campaign: Slyza Tsotsi
Agency: Ogilvy & Mather, Johannesburg
Advertiser: KFC
Language: Zulu
Silver
Title: Campaign: Lugtyd-oordrag
Agency: FCB 1886
Advertiser: Cell C
Language: Afrikaans
Silver
Title: Campaign: A War of Words
Agency: FCB, Johannesburg
Advertiser: Netflorist
Language: Afrikaans, Sotho
Silver
Title: Campaign: Stiller kajuit
Agency: FCB 1886
Advertiser: Lexus
Language: Afrikaans
Silver
Title: Vet uit die storie
Agency: Joe Public
Advertiser: Clover
Language: Afrikaans
Craft: Art Direction
Silver
Title: Campaign: Flitskaarte
Agency: Promise Brand Specialists
Advertiser: CNA
Language: Afrikaans
Craft: Music & Sound Design
Silver
Title: Campaign: A War of Words
Agency: FCB, Johannesburg
Advertiser: Netflorist
Language: Afrikaans, Sotho
Communication Design
Silver
Title: Ongemaklike stilte
Agency: 34°
Advertiser: Warwick Wines
Language: Afrikaans
Silver
Title: Teaching Typefaces
Agency: The Jupiter Drawing Room, Johannesburg
Advertiser: Reddam House
Language: Ndebele
Live Events & Activations
Gold
Title: Elke woord is ‘n meesterstuk
Agency: King James Group
Advertiser: Sanlam
Language: Afrikaans
Integrated Campaign (Sponsored by Toyota)
Gold
Title: Elke woord is ‘n meesterstuk
Agency: King James Group
Advertiser: Sanlam
Language: Afrikaans
Students
Student – Television; Cinema; Video Communication; Internet Commercials
No Award
Student – Radio Communication
No Award
Student – Print Communication
Silver
Title: Nou-Nou
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Sarah Yeats
Language: Afrikaans
Silver
Title: Campaign: Tuisbesoek
Tertiary Institution: AAA School of Advertising, Cape Town
Students: Hanno Koen & Jaco Louw
Language: Afrikaans
Student – Digital Interactive Communication
No Award
Student – Communication Design
Silver
Title: Bakgat Baard Hoër Baard Bybel
Tertiary Institution: Stellenbosch Academy of Design and Photography
Students: Carel Pretorius, Ewald Verster, Lucia Petschnig
Language: Afrikaans
Silver
Title: Breinmagnaat
Tertiary Institution: North-West University
Student: Marié Serfontein
Language: Afrikaans
Silver
Title: TP vir bome
Tertiary Institution: Vega School of Brand Leadership, Johannesburg
Students: Cheri Kustner, Helen Aadnesgaard, Gerhard Cronjé
Language: Afrikaans
Student – Craft
Craft: Illustration
Silver
Title: 30 Years of South Africa Illustrated
Tertiary Institution: AAA School of Advertising, Johannesburg
Student: Lutho Mtyamde
Language: Afrikaans
Student – Integrated Campaign (Sponsored by the ATKV)
Gold
Title: Die water is perfek!
Tertiary Institution: Red & Yellow School of Logic and Magic, Cape Town
Students: Carina Bonse, Gabi van Niekerk
Language: Afrikaans
Silver
Title: Bakgat Baard Hoër Veldtog
Tertiary Institution: Stellenbosch Academy of Design and Photography
Students: Carel Pretorius, Ewald Verster, Lucia Petschnig
Language: Afrikaans
Silver
Title: Dis kak in die donker
Tertiary Institution: Vega School of Brand Leadership, Johannesburg
Student: Marjòrie Meijerink
Language: Afrikaans
Overall Student Award
Students: Carina Bonse, Gabi van Niekerk
Category: Integrated Campaign
Title: Die water is perfek!
Tertiary Institution: Red & Yellow School of Logic and Magic, Cape Town
Language: Afrikaans
Umpetha Award
Agency: Ogilvy & Mather, Johannesburg
Category: Radio Communication
Title: Slyza Tsotsi 3
Advertiser: KFC
Language: Zulu
Agency: The Odd Number
Category: Radio Communication
Title: Umsebenzi
Advertiser: BBC Brit
Language: Zulu
Prestige Award
Agency: King James Group
Category: Integrated Campaign
Title: Elke woord is ‘n meesterstuk
Advertiser: Sanlam
Language: Afrikaans
