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A stalwart of the media industry, Britta Reid has worked for both media agencies and media owners, which has given her a valuable view of the inter-relationship of these two sectors. Over the decades, she has worked through numerous industry transitions from the launch of the first private commercial TV station to the establishment of media independents and now the ongoing evolution of the digital world. She is a committed trainer, who has given much time to the development and mentoring of her colleagues.
In her personal capacity, Reid is a something of a magazine junkie. While she eagerly incorporated her iPad into her media repertoire, she still revels in discovering thriving niche paper publications such as The Gentlewoman, Flow and Kinfolk.
After well over a decade as MD of MediaCom, Reid has recently had the privilege of taking a sabbatical. She returns to the industry as an independent media consultant, with a newfound objectivity
The media agencies, through the AMF Charter, have stated that they and their clients are looking for an Establishment Survey...
Media agency stalwart Britta Reid analyses the public broadcaster’s recent radio rates increase. The SABC recently released its radio rate...
Two recent conversations spurred me to reflect on the state of media owner and media agency relationships. I had coffee...
During my media agency years, I worked through many tender processes – largely either overseen by internal procurement departments or...
I have been lucky enough to have had a few months off, reading and travelling. It certainly clears the head...
ADVERTISING MEDIA FORUM: Britta Reid says that the only way forward is to bring digital and traditional experts together to...
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