If positivity had a name, it would be Charlene Olivier. No job is too big or too challenging, no deadline is too tight and no client is too demanding. It is the kind of positivity so powerful that it filters into her craft, making her campaigns all the more effective.
With 17 years of experience, not to mention a work ethic like nothing you’ve seen before, she pairs this with her shopper philosophy, which is that 90% of all work done in traditional advertising campaigns can be lost when the consumer reaches the product home aisle – which is why she sees shopper advertising as an exciting space that should be treated as a priority.