Chris started his life in media when he was a student at the University of the Free State. He ran the local campus radio station (RSFM) and was the proud presenter of the sport show. When The MediaShop won the ABSA account in 1999 he joined the team, and except for an 18 month sojourn at Starcom, has been with the company ever since. He grew his media knowledge working on brands such as Nando’s, MINI, Virgin Mobile, ABSA as well as his retail clients which include Shoprite Checkers and the JD Group.